Trick or Tickets?
For 2023 Ticketmaster’s Halloween Campaign, the focus was on social and guide assets that highlighted events happening across Halloween and mid-term breaks.
Concept
Flat colours illustrations, allowing shapes to seamlessly form a puzzle-like image - Ticketmaster’s logo, in this case. Through repetition of the illustrated ghost shapes, a pattern design would dictate more dynamic background alternatives to flat colours.
Version 1: Illustrated ghosts with each one holding an element that relates to Ticketmaster live experience genres.
Version 2: Vector shape of ghosts forming the Ticketmaster logo. This is the version to be used when creating the background pattern.
Final Artwork Elements
Social Media Assets
Instagram Stories and Feed
Background Patterns
